v1.2.0
2026-07-07- Last-touch attribution (opt-in): new "Track last touch" plugin setting. When enabled, alongside the existing first-touch fields the plugin records the most recent source before submission into a parallel set of fields —
lead_last_source,lead_last_medium,lead_last_campaign,lead_last_referrer,lead_last_landing,lead_last_seenand friends. First-touch tells you who opened the door; last-touch tells you who walked them through it. - Last-touch only updates on a genuine new arrival (UTM link, ad click, external referrer, or direct entry). Browsing between pages of your own site never resets it — a visitor arriving from a newsletter and clicking through to your contact page still shows the newsletter as the last touch.
- The new hidden fields are injected into your forms automatically and appear in the RSForm!Pro submissions list, CSV exports and email placeholders (e.g.
{lead_last_source:value}) like any other field. - Off by default — nothing changes on existing forms until you switch it on. Last-touch data starts from the moment you enable it; earlier visits are not backfilled.